Strategy is the foundation of our approach. Its the lens we use to identify what you brand stands for, to whom it should speak, what it should say ans where it should say it.. Ou statergy platform is expresses through the following. Brand Creativity : Identify business opportunities, core audiences, motivating factors, hero brand attributes and key channels of conversation for your brand. Brand Engagement: Create and curate brand programming which interacts with your audiences in a unique and compelling way. We are accountable. We are consequential. We are committed to making a difference. We engender brand preference, passion and evangelism, rather than generic brand promotion, to break through the cacophony in the marketplace we foster brand preference by driving curiosity, interest and inquiry which serves to catalyze brand trial, experience, engagement and advocacy. We transform brand mind-share into brand market share by leveraging engagement and affinity to engender advocacy and recommendation.